Wisconsin isn't all cheese and beer. There's also a lot of "very serious work" that goes on here as well. Many national and even global companies call Wisco home.
I couldn't help but notice that three of those companies - Kohl's, Colders and Kohler - all start the same way that "cold" starts. Which makes sense seeing as how Wisconsin is a rather cold place to live.
Three other companies that call Wisconsin home also start similarly. Johnson Controls, Johnson Wax and Johnson & Johnson. Which also makes sense because what do people do when it's cold? Play with their.... well, you get the idea.