Thursday, January 15, 2009

there is such a thing as too direct....

One of the things that I love about Wisconsin is the straight talk approach that many people take. No fuss, no filler – maybe a little too nice sometimes, but for the most part, honest and straight forward.


When it comes to marketing strategies, I am usually a fan of having a little bit of – er, mystery. A bit of élan. A touch of class, perhaps.

Every day I drive past this company in its little strip mall. And every day I cringe when I see the sign by the side of the road.

Baby Preview.

Do you know what Baby Preview does? Can you take a wild guess? Yes. They are an ultrasound company.

You literally get a preview of your baby.

Or maybe even someone else’s baby. Hey, why not convince a preggers to come in and take some glamour shots inside her lady business? Really, whatever flips your pancakes. Because from this delicate name, we’ve clearly established that this joint is nothing if not elegant and sophisticated.

Now come on Baby Preview – isn’t there any other way to establish your core competency without punching me in the face?

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